{"product_id":"emails-people-actually-open-a-no-templates-guide-to-writing-emails-that-build-trust-and-sell","title":"Emails People Actually Open: A No-Templates Guide to Writing Emails That Build","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEvery guru sells email \"swipe files\" full of templates. Templates without context don't work. This book teaches the thinking, not the copy.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOnce you understand why an email gets opened — or doesn't — you'll never need someone else's templates again.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eInside this 33-page guide:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eWhy subject lines are only 30% of why your opens are flat (and what the other 70% is)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eThe Subject Line Test — 3 questions every subject line must pass\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eThe First Line Trap that kills most opens in the preview pane\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e5 recurring email types that give you 150 emails a year without repeating yourself\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eThe 80\/20 ratio that protects your list from unsubscribes\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eWhen to use sequences vs. broadcasts (most beginners get this wrong)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMy exact 12-minute writing process\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eBest paired with:\u003c\/em\u003e The $0 Marketing Plan, The Honest Pitch\u003c\/p\u003e","brand":"Lawrence Publishing","offers":[{"title":"Default Title","offer_id":55134206099747,"sku":null,"price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/0596\/7395\/files\/Emails_People_Actually_Open_Cover_MOBILE.png?v=1780427566","url":"https:\/\/lawrence-publishing.myshopify.com\/products\/emails-people-actually-open-a-no-templates-guide-to-writing-emails-that-build-trust-and-sell","provider":"Lawrence Publishing","version":"1.0","type":"link"}