Emails People Actually Open: A No-Templates Guide to Writing Emails That Build

Every guru sells email "swipe files" full of templates. Templates without context don't work. This book teaches the thinking, not the copy.

Once you understand why an email gets opened — or doesn't — you'll never need someone else's templates again.

Inside this 33-page guide:

• Why subject lines are only 30% of why your opens are flat (and what the other 70% is)
• The Subject Line Test — 3 questions every subject line must pass
• The First Line Trap that kills most opens in the preview pane
• 5 recurring email types that give you 150 emails a year without repeating yourself
• The 80/20 ratio that protects your list from unsubscribes
• When to use sequences vs. broadcasts (most beginners get this wrong)
• My exact 12-minute writing process

Best paired with: The $0 Marketing Plan, The Honest Pitch